TRAVELERS

Executive Creative Director: Walt Connelly

Art Directors: Fariz Meraxa, Gina Pido

Animator: Connie Chen

According to the CDC, in the U.S. in 2018, over 2,800 people were killed and an estimated 400,000 were injured in crashes involving a distracted driver. In order to help remediate the problem, Travelers developed an app to help incentivize safe driving called "Intellidrive". A brief intro video was needed in order to showcase the app's features, and to get their policy holders to sign up for this program.

The challenge for this brief was to keep the illustrations simple, friendly and inviting. The animation had to capture the interactivity between the user and the app, letting the user know that this app can be a fun way to drive safe and save on their insurance policy.

FAQ Sheets that were designed for agents to give to policy holders.