According to the CDC, over 2,800 people were killed, and an estimated 400,000 were injured in crashes involving distracted drivers in the U.S. in 2018. To address this issue, Travelers developed an app called "Intellidrive," which incentivizes safe driving for its customers. I was asked to art direct an introductory video to showcase the app's features and encourage policyholders to sign up for the program.