SAREPTA

Agency: TBWA\Chiat\Day NY

Group Creative Director: Howard Lenn

ACD: Barbara Eibel, Jeff Williamson

Designers: Gina Pido, Alex Lumain, Fariz Meraxa

Sarepta is a global biotechnology company on an urgent mission: engineer precision genetic medicine to reclaim futures otherwise impacted or cut short by rare diseases.

They wanted to usher in a new era in treatment with their revolutionary breakthroughs, and they needed a website to tell their story. What resulted from the website became a new brand identity and campaign for Sarepta.

Inspired by the process of gel electrophoresis, the motion graphic treatment used on digital assets surrounds the subject

with light. The subjects are in fact actual patients that are currently undergoing treatment with Sarepta.

The website needed to reflect Sarepta's misssion of being at the forefront of revolutionary treatments for rare illnesses.

The majority of people visiting the site will be patients, caregivers, and those who are trying to learn about a very complex subject matter. Because of this, we had to ensure the UI was easy to understand and that the information was communicated

in a clear, clean and concise matter.

A digital wallboard in the Sarepta Therapeutics headquarters, Cambridge, MA