FARIZ MERAXA
Graphic Designer & Art Director
PORTAL
Agency: TBWA\Chiat\Day NY
Creative Directors: Ricard Valero, Aste Gutierrez
AD: Coleman Davis
CW: Laura Vancil
Design Lead: Eric Kopicki
Portal from Facebook is a series of smart video calling devices designed to fit your home.
In a world newly primed for video calling, Portal wanted the chance to become a leader in a growing category. This was the work that resulted from Facebook Portal's 2020 Holiday campaign.
To showcase Portal's suite of products in a festive way, Facebook wanted the lockup to convey a message that if you' can't be there, feel there. To tackle this, we surrounded the products with different elements to convey different moments and occasions during the holiday.
In order to also showcase Portal's AR Story Time Feature, we used elements from different children's books to create a subtle sense of the story coming alive through the device.
