OCULUS

Agency: TBWA\Chiat\Day NY

Creative Directors: Jexy Holman, Nuno Texiera

Head of Design: Robyn Makinson

Designer: Fariz Meraxa

Oculus wanted to launch their most revolutionary product to date. The Oculus Quest 2.

The brief was to create a campaign that would be iconic and a create a campaign that would set the standard for future releases. The message was simple: get everyone to ditch their traditional home consoles and start to "Play For Real".

Here is the work that resulted from the collaboration between TBWA\Chiat\Day

and the Facebook/Oculus design teams.

Big, bold, stadium shape in

middle of composition.

Layer in the virtual world in the stadium,

and virtual elements that break the frame.

Subject is placed in a dynamic pose that communicates game movements.