To coincide with the 125th anniversary of Pepsi, the company wanted

a book to encapsulate the first 10 years of its design and innovation function. Our team was tasked with designing a book that provides

a decade-spanning collection of work that invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation.  

Copywriter: Scarlett McCarthy

Senior Designer: Fariz Meraxa